DATA-DRIVEN VALUE CREATION
With today’s ever-changing landscape, businesses need to have a competitive edge. Novel ideas cannot be abstract. It’s about creating a framework for experimentations and decisions based on generating actionable data. Poised at the intersection
of product development, design, and merchandising, I understand the relationship between Brands and modern culture and actively utilize SMART metrics as a continual for ways to measure impact and make products better.
“I’m passionate about product and pro-active in providing the best value for the customer.”
Adopting a holistic approach, I harness and synthesize data to derive key insights, better understanding the behaviors and motivations of the target demographic. Natural curiosity, strategic thinking, and continuous improvement allow me the cognitive flexibility to pivot, respond, and adapt to rapidly changing global environments. Merging the traditional with the digital, I guide and motivate functional teams to bridge communication and workflow styles for optimal results. Integrating and
aligning processes to foster a culture of conscious communication, effective solutions, and data-driven decision making from a fresh perspective.
Collaboratively we build products, processes, and campaigns with the consumers/community’s actual desires, needs, and values as a central focus. My adaptive behavior adds value creation across multiple business units, identifying white spaces
to diversify product, maximize consumer engagement, and increase margin, and profitability. Ultimately, we drive change-
moving organizations in new directions and retaining long-term customer satisfaction and loyalty.
PRODUCT DEVELOPER, DESIGNER, CONTENT CREATOR, STRATEGIST, DATA ANALYTICS, MARKETING, CONSUMER INSIGHTS
SUSTAINABILTY STRATEGY
If you’re familiar with Bearpaws ethos to “live life comfortably”, you can now add “consciously” to that tag line. Sustainability is important, and Bearpaw wanted to do their part-a cross-functional collaborative effort went underway from both domestic and overseas partners to prioritize and implement sustainable improvements at every level of the product lifecycle.
By incorporating Lean processes, consolidating, and enforcing compliance of SOP for smart design and material selection, to responsible sourcing, procurement, biodegradable packaging, and post-consumer recovery, the Bearpaw PD Team set the framework to lessen the companies supply chain footprint and cause less damage to the environment. The aftereffects resulting in accelerated speed to-market, 18% improved quality and consistency, and 32% reduction of waste
PRODUCT DEVELOPER, DESIGNER, RESEARCHER, SUSTAINABILTY, SUPPLY CHAIN, CORPORATE SOCIAL RESPONSIBILITY (CSR)
POSITIVE SOCIAL IMPACT
The FRiENDSHiP FACTOR was founded on the simple premise that we all need friends, whatever labels we have been given, however awkward our needs. Especially those who are facing developmental challenges, misunderstood, underrepresented, and vulnerable to discrimination and harm. As parent advocates, we identified a void in social recreational activities for more immersive, culturally responsive, creative, and fun experiences that could spur authentic social interaction, and serve as a pathway to fostering friendships for children with and without disabilities.
We set out to provide such a resource-The FRiENDSHiP FACTOR-a Summer Social Inclusion camp founded in 2021 to promote diversity, equity, and inclusion for neurodiverse and neurotypical children and their families. Consulting with behavioral therapists to develop program curriculum encouraging social emotional development, physical activity, sensory play, and creative projects to foster self-confidence, teamwork, and belonging through shared experiences and peer support. Partnering with ioby.org through an on-line crowdfunding campaign, and generous donations from friends and family, we successfully funded 100% of Camp expenditures-exceeding our donation goals, and our organization is now a registered 501(c)3 non-profit.
COMMUNITY ORGANIZER, PROJECT MANAGER, PROGRAM DIRECTOR,PRODUCER, FUNDRAISING, DIVERSITY, EQUITY, INCLUSION, (DEI), NEURODIVERSITY
